In 1916, Frank and Elbridge Murphy formed a new company called Real Estate Securities Co. of Green Bay. Although their plans were unclear, this was probably an early indication that the UFGC development was not going well. By 1917, UFGC had planted 200 acres of cherry trees and had begun construction of the barn complex on Green Bay to begin raising cattle. Just why UFGC decided to grow cherries, raise cattle, as well as continue to focus on tourism is unclear. Possibly the idea was to buy land while it was cheap and put it to productive use as a cash generating farm until the land could be sold as summer homes.
However in 1918, UFGC sold their property, over 700 acres, to Frank and Elbridge Murphy.
- Farm I: occupied all the land located at the foot of the bluffs and down to Green Bay. Focused on dairy and other animal operations.
- Farm II: occupied the larger portion of land that was located on top of the bluff and focused on the orchard operations.
Farm I was built as a standalone, self-sufficient community that included 8 barns, 7 farm support structures, 5 farm houses and 3 farm house garages. All structures had electricity, hot and cold running water; all barns had concrete floors and hot and cold running water. There were iron stanchions and concrete stalls in all stock barns. Farm I had a separate ‘utility system’ with:
- Several wells and a water supply system (including automatic pumps and water pressure) to all structures
- Complete sewage system for the farm houses
- Separate power house with 2 gas fueled turbines and back-up batteries to supply electricity.
Farm I was focused on cattle breeding, raising hogs, raising chickens, dairy operations, grain farming to supply the feed for the animals, and a large vegetable and fruit garden to support the farm families and workers.
Farm II on the bluff consisted of a cow barn, crop storage barn, Granary and
machine shed, spray barn, a large farm house and several other smaller farm houses for farm workers. Like Farm I, Farm II had wells and a concrete water tank, cesspool, and a pump and engine house to provide water and electricity to the structures on the bluff. Farm II was primarily focused on cherry, apple and plum orchard operations, although beef and dairy cattle were also raised.
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Holstein Breeding Operations
They actively promoted their stock and breeding approaches, sometimes in a folksy manor as indicated in their promotional brochure in the early 1920’s.
The farm began to acquire state-wide attention. By 1920, the herd numbered more than 100. By 1921, the breeding programs were starting to produce dividends as cattle the Murphy’s raised brought high prices at auction.
The local newspapers wrote constantly about the farm. It was the pride of Door County and positioned Door County in the front ranks of the dairying community. In all articles, the farm was referred to as the ‘famous Horseshoe Bay Farms at Egg Harbor’.
The emphasis on raising only the best pure bred Holstein stock reflected the emerging lesson that the future of livestock raising lay in specialization: purchasing and breeding pure bred animals. Meticulous record keeping and tracking of blood lines was one of the keys to success.
In addition, the comprehensive Murphy Farms complexes were like factories, laid out with precision, consideration for labor savings and fully self sufficient.
In 1925, tragedy struck the farm. Wisconsin Fobes 5th contracted Bangs disease and died one year after being purchased. The infection makes the animals infertile and eventually causes death. More importantly, any animals inseminated by the diseased bull are likely to be infected, and the disease can be passed on through milk, which causes a public health hazard.
In late 1925, the stock breeding farm announced that it was being discontinued and most of the healthy herd sold at auction.
In December1925, Elbridge Murphy conveyed his share of the farm to Frank E. Murphy and the farm became know as Horseshoe Bay Farms.